Charity campaign
As a collaboration between PIF and Gadens Børn I created a campaign which raised more than 100.000DKK for the Gadens Børn charity.
Cost effecient campaign
Through split testing and continous optimization based on data analysis, I created a TikTok Spark campaign with a CPC of less than 0.9DKK.
Effective user acqusition
Together with a micro influencer (7000 followers) I created an activation which resulted in roughly 1000 downloads of the PIF app and 200+ paying users. The cost was 2 cinema tickets with popcorn and soda.
Building a community
At Foto/C I started “photo of the month” as an organic campaign designed to increase engagement and brand awarenes. Followers would share their photos using the hashtag #fotockbh, and weekly we would share their photos on our platform and once a month select one photo to be printed and hung up in the shop. This connected the digital and the physical part of the community.
Omnichannel launch
For Canon Denmark I created a launch event for the new crop-sensor R line-up, where we arranged a photowalk in combination with a contest on social media. The event was one of the most successfull Canon Denmark had done, and the competition on social media resulted in a 10.000+ engagement.
Building bridges
“Warm hearts, warm hands” - a campaign together with 7/11 in Sweden and the Swedish charity Stadsmissionen, we donated 10% of each coffee sold to the homeless in Sweden.
